1. They’re Built On “Big Idea” Or Concept
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.” — David Ogilvy
It’s hard to imagine, but writing is actually the least important part about “writing” blog posts. If you don’t think, your articles will stink!
2. They are Filled With Emotion, Feeling And Excitement!
“It is getting the feeling of your letter that counts” – Robert Collier
Before you write anything at all, you should get excited! This might sound silly, but smile while you write as it will shine through in your words and bring life to what you say.
Write fast! You’ll have time to edit later. It’s better to have an emotional letter filled with typos than a grammatically perfect article nobody gives a hoot about. If you want action, then emotion is the way to get it.
3. They Have Eye Catching Subheads
The easiest way to turn an ugly duck article into a hot one is to spend more time on your headline, subheads, and first paragraph. Remember that most people won’t read every word you write, so use your subheadings to hook new readers. Work on the “double readership” path by making your subheads tell part of your story, with or without your article.
4. They Have A Muscular Call To Action
Without exception, every popular post I write has a “call to action”. There’s a good reason for it too – It works. So, I ask you questions, try to spark a conversation and aim to get you involved with this blog. You should never end a blog post without telling your readers what to do next.
5. They Have A Drop Dead Gorgeous Topic
Obviously, it doesn’t matter how good of a writer you are if you’re not going to write about things people want to read about. I once heard a design instructor tell his students: “Do the woman in the bikini not the pumpkin.” His point being, that it doesn’t matter how good of a photographer you are, a pumpkin will only get you so much applause.
“What you say is more important than how you say it.” — John Caples
6. They’re “Brain Dead” Easy To Read
Another thing, almost all popular posts and articles have in common is short words, sentences and paragraphs. It’s almost like they telegraph words into your brain. Avoid writing solid blocks of text as it’s like trying to read sand paper by rubbing your eyeballs on it!
Enjoy your writing and do not let it consume you. Having fun writing makes what you write better which means more people will read them, creating more traffic for you, creating more followers and finally more sales.
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